JAMMU, JULY 29: Additional District Development Commissioner Jammu Sher Singh today chaired a meeting with representatives of various business and market associations to encourage onboarding of retail businesses on the Mission YUVA Seller App and enhance their access to digital markets.
At the outset, Assistant Director Employment Mukhlis Ali delivered a detailed presentation on the process of onboarding businesses on the Mission YUVA Seller App and explained its features and advantages.
Deputy Director Employment Sunaina Saini briefed the participants on Mission YUVA, the flagship entrepreneurship initiative of the Government of Jammu and Kashmir aimed at supporting aspiring and existing entrepreneurs through financial assistance, capacity building, market linkages and other business facilitation services. She highlighted the scheme’s role in creating a robust entrepreneurial ecosystem across the Union Territory.
The Deputy Director informed the participants that the District Employment & Counselling Centre would provide complete handholding support to interested businesses and organise further awareness programmes. She also outlined the incentives available under Mission YUVA, including assistance in availing institutional finance, free AI-enabled Detailed Project Report (DPR) preparation, business mentoring and other post-sanction support for entrepreneurs.
The ADDC said Mission YUVA is a flagship initiative of the Government of Jammu and Kashmir providing a single-window platform for aspiring and existing businesses, particularly small, micro and medium enterprises. He said that in the era of rapidly expanding online marketplaces, it is essential for shopkeepers and all categories of retail sellers to embrace digital commerce to remain competitive.
He said the Mission YUVA Seller App, built on the Open Network for Digital Commerce (ONDC), enables retailers to access wider markets without paying platform commissions, thereby ensuring maximum benefit for sellers
while expanding their customer base. He urged all business establishments to register on the platform and share their experiences and feedback so that it could be further strengthened wherever required.
During the interactive session, representatives of various business and market organisations shared their feedback and suggestions and expressed their willingness to onboard their establishments on the Mission YUVA Seller App and avail the benefits offered under the flagship scheme.
