KATHUA, NOVEMBER 5: A crucial meeting to strategize the proposed 3-month Saturation Campaign for Jansuraksha Schemes — Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY) — was held today under the chairmanship of Additional District Development Commissioner (ADDC) Surinder Mohan. The campaign is set to run from 15th October 2024 to 25th January 2025.
The meeting emphasized developing robust strategies to boost enrollment and spread widespread awareness about the schemes’ advantages. The ultimate goal is to strengthen financial security and promote social welfare throughout the district.
A key focus was on the necessity of comprehensive planning at the Gram Panchayat level. It was decided that Village Level Workers, ASHA workers, and Anganwadi workers would play a pivotal role in the campaign. Their efforts will be supported by Panchayati Raj Institutions (PRIs) and social workers to ensure every eligible individual is covered under these social security schemes.
ADDC Surinder Mohan directed the implementation of Panchayat-level activity calendars. According to the plan, banks and financial institutions will organize activities across various Panchayats to facilitate the enrollment of beneficiaries.
Besides, it was decided that daily updates on the campaign’s progress would be submitted by all banks to the Office of the Deputy Commissioner (DC) Kathua without exception.
The meeting underscored the commitment of all involved to make the campaign a resounding success, ensuring financial inclusion and protection for every eligible resident of the district.
