Raja Syed Rather
Ganderbal, Dec 27 : Sonamarg, often referred to as ‘the meadow of gold’ and located at an altitude of 2730 metres in Ganderbal district, has seen a remarkable increase in tourist traffic throughout 2024.
With its snow-capped mountains and breathtaking clear blue skies, Sonamarg has become a top winter destination. This year, the region recorded a total of 822,857 tourists including 766,309 international visitors, 40,356 locals, and 16,191 domestic visitors, according to details obtained by the news agency.
“The beauty of Sonamarg is simply breathtaking. The snow-covered peaks and serene landscape make it the perfect getaway for nature lovers and adventure seekers alike,” said Sunil Kumar from Maharashtra, a domestic tourist from India.
Emma Larson, an international visitor from the United States, added, “Sonamarg is unlike anywhere I’ve been before. The combination of tranquillity and winter sports makes it an unforgettable destination.”
The officials said several factors contribute to the surge in tourism in Sonamarg which include the success of last year’s ice-skating event and the growing popularity of winter sports.
“Building on this momentum, the Sonamarg Development Authority (SDA) is expanding its offerings by introducing a new ice rink and additional winter sports activities, aiming to establish Sonamarg as a premier winter sports hub,” he said.
G M Bhat, the Chief Executive Officer (CEO), Sonamarg Development Authority (SDA), told KNO, “We are fully prepared for the winter season. All necessary arrangements, including men and machinery, are in place.”
“This winter, we are excited to host a range of winter games such as ice-skating, snow biking, skiing, and more,” the CEO said. “We invite tourists to come and experience the unmatched beauty of Sonamarg and enjoy the thrilling winter sports we have to offer.”
