SRINAGAR NOVEMBER 03: The 10-day SARAS Mela 2025 concluded today here at poloview Park celebrating India’s unity in diversity and promoting women entrepreneurship nationwide.
The Mela which began here at the poloview park Srinagar on 25th October continued till today, offering the visitors a myriad collection of hand made products and cuisines from across the country.
More than 200 women artisans from different parts of rural India participated and showcased their products on 80 stalls provided by the JKRLM for exhibition and sale. women from self-help groups from 17 states /UTs displayed handicraft, handloom and natural food items from different rural areas in the vibrant stalls handled and managed by Women SHG members.
Some of the prominent items displayed at the stalls were the handmade cloth from Jammu-Kashmir with sozni and ariwork, Kutchi handloom from Gujurat ,Phulkari suits from Punjab ,Pickles from Lakshwadeep, Pochampalli Ikkat from Telengana, Sambhalpuri from odisha, Kantha from West Bengal and many more .
Addressing the gathering at the closing ceremony, Mission Director JKRLM, Dr Shubhra Sharma, expressed satisfaction over the successful culmination of the Mela, highlighting the encouraging sales, participation of women entrepreneurs from different States/UTs and the overall coordination of the event.
She remarked, “This year’s SARAS Mela has recorded encouraging sales, while the participation of different States and UTs has made it a truly enriching experience. She added,”the very purpose of organising the SARAS Mela has been fulfilled. Beyond business and the showcasing of products, the Mela has provided a shared platform where SHG members from across the country have come together, built bonds of friendship, shared experiences and explored opportunities for mutual learning and economic gains.”
Dr Shubhra Sharma also expressed her gratitude to the line departments for their active participation and support throughout the Mela. She particularly acknowledged the media for its coverage and for helping bring the stories, products and entrepreneurial efforts of rural women to a wider audience.
The Mela concluded with a felicitation ceremony, where SHG members were awarded certificates for their outstanding contributions.
In the awards category, Rajashtan secured first position for best sales, while Srinagar district bagged the top honour in the best food category.
The closing ceremony was attended by Additional Mission Director JKRLM Syed Naseer Ahmad, State project Managers JKRLM besides other staff members of the Mission.
