SRINAGAR, FEBRUARY 04: Department of Social Welfare (SWD), Srinagar, through SANKALP–Hub for Empowerment of Women (Mission Shakti), successfully organized a registration drive under the Pradhan Mantri Matru Vandana Yojana (PMMVY) at LD Hospital Wazir Bagh, Gousia Hospital Khanyar, and JLNM Hospital Rainawari.
The primary objective of the drive was to identify and enroll eligible pregnant women and lactating mothers under PMMVY, ensure last-mile delivery of maternity benefits, and enhance institutional outreach of the scheme. The drive also aimed at creating awareness among beneficiaries regarding the financial assistance, eligibility conditions, and procedural requirements of the scheme.
During the drive, beneficiaries visiting OPDs, antenatal clinics, and maternity wards were mobilized, counseled, and guided through the registration process. On-the-spot registrations were carried out with the assistance of concerned health functionaries to ensure accuracy and timely enrolment. As a result, 51 eligible beneficiaries were successfully registered under PMMVY across the three hospitals.
The staff of SANKALP–HEW Srinagar coordinated closely with medical officers, nursing staff, and frontline health workers to facilitate smooth implementation of the drive. Special emphasis was laid on ensuring proper documentation, Aadhaar seeding, and verification to avoid future grievances and delays in benefit disbursement.
The registration drive contributed significantly to improving awareness, strengthening institutional convergence between the Social Welfare and Health Departments, and increasing the enrolment rate under PMMVY. The proactive support and cooperation of hospital authorities, health personnel, and field staff played a pivotal role in the successful conduct of the initiative.
Such drives will continue to be organized in the future to ensure maximum coverage of eligible beneficiaries, promote maternal health and nutrition, and further strengthen the effective implementation of women-centric welfare schemes under Mission Shakti.
