NEW DELHI, NOVEMBER 27: The Jammu and Kashmir Pavilion at the 44th India International Trade Fair (IITF) 2025 concluded on a highly successful note, registering on-the-spot sales amounting approximately Rs. 13.50 crore and generating 6000+ business leads for the participating exhibitors.
These results underscore the strong market response to Jammu and Kashmir’s diverse product range, including world-renowned handicrafts, handlooms, agricultural and horticultural products, as well as the growing confidence of buyers and trade visitors in the quality, authenticity and competitiveness of products from the region.
Resounding the success of previous editions, this year’s Pavilion was strengthened with enhanced branding and extensive publicity of J&K’s unique, ODOP and GI-certified products, with promotional displays placed not only across the venue but also at prominent external locations, significantly amplifying the visibility and drawing an even larger and more diverse crowd throughout the fair. This heightened attention transformed the Pavilion into a vibrant hub of culture, creativity and commerce, consistently attracting the domestic and international visitors.
The steady engagement facilitated meaningful business interactions for artisans, women entrepreneurs, startups, FPOs, SHGs and cooperative societies. The substantial sales turnover and sizeable pipeline of business leads generated are expected to convert into repeat orders, long-term buyer, seller relationships and expanded market access, ultimately contributing to income generation, employment creation, and inclusive economic growth in Jammu and Kashmir.
Senior officials lauded the coordinated efforts of participating departments, corporations and partner agencies in curating a vibrant and business-oriented showcase that effectively blended culture with commerce.
The Jammu and Kashmir Trade Promotion Organization (JKTPO) reaffirmed its commitment towards extending sustained handholding support to exhibitors for follow-up on leads, participation in future trade fairs and integration with broader export promotion and market linkage initiatives. This will further consolidate Jammu and Kashmir’s position as a reliable sourcing destination for high-quality products.
The strong sales and lead generation at the Jammu and Kashmir Pavilion have also validated the strategic approach of onboarding a diverse mix of exhibitors, including artisans, women-led enterprises, startup ventures, FPOs, SHGs and cooperative societies, who together presented a comprehensive basket of products to the buyers from across India and abroad. The encouraging response from the retail visitors, bulk buyers, e-commerce platforms and institutional purchasers is expected to translate into repeat orders, new market tie-ups and wider brand recall for Jammu and Kashmir’s authentic handicrafts, handlooms, agro and food products in the months ahead.
Looking ahead to IITF 2026, JKTPO plans to further scale up participation from Jammu and Kashmir by onboarding a larger and more diversified pool of exhibitors, deepening sectoral representation and introducing new product lines aligned with emerging market trends. Efforts will focus on enhanced buyer outreach, more structured B2B meetings, digital and e-commerce integration, and stronger branding of Jammu and Kashmir’s unique value propositions, ensuring that the Pavilion not only sustains but surpasses the current year’s performance while creating wider and more durable market opportunities for stakeholders from the Union Territory.
