JAMMU, MARCH 12: The Department of Horticulture Planning and Marketing participated in the Horti India Expo-2026 at Yashobhoomi, Dwarka, New Delhi. The event, organized by SV Global Expo (Exhibition Organizer), is being held from March 12 to March 14, 2026.
Besides, Business to Business (B2B) Exhibition and international platform dedicated to Horticulture, agro-processing, value addition technology adoption, branding and global market integration, the objective of the event is to provide national and international market access to emerging companies, innovative products and Agri-horticulture enterprises.
Ten Farmers’ Producers’ Organizations (FPOs) from across the UT of Jammu & Kashmir were facilitated & mobilized by the Department of Horticulture Planning & Marketing, Govt. of J&K, for participation in the event under ‘Participation in Trade Fairs’ Activity of JKCIP(Competitiveness Improvement of Agriculture and Allied Sectors of J&K.
The event was inaugurated by Director Horticulture Planning & Marketing Ghulam Jeelani Zargar who graced the occasion as the Chief Guest. The Director Horticulture Planning and Marketing welcomed the participants from across the world and briefed them about the significance of such National & International Business to Business Platforms for overall development of the Agri/Horticulture Sector.
In his inaugural speech, Mr. Zargar briefed the participants about the varied products of the UT of Jammu & Kashmir with special emphasis on the value addition products of FPOs of J&K. He also talked about the flagship initiatives – JKHADP, JKCIP etc. through which the line departments are working for Holistic upliftment of the farming community in the UT of Jammu & Kashmir.
The event witnessed participants from Global Markets viz. Russia, Netherlands, Bulgaria, Germany, Europe etc. in addition to the participants from across the Country.
