SRINAGAR, DECEMBER 17: With a view to further strengthen and streamline the implementation of its flagship High Density Plantation (HDP) Scheme, J&K Bank today organised an interactive session with Private Enterprises (PEs), at it’s corporate headquarters, to seek first-hand feedback and enhance coordination among key stakeholders. Pertinently, the Private Enterprises (PEs) are responsible for providing plantation material and carrying out high-density plantations on the ground.
The session was chaired by General Manager (Retail, Agriculture & MSME) Rakesh Magotra and was attended by Deputy General Manager Aneet Kanwal Singh, representatives of Private Enterprises and senior officers of the Bank. Cluster Heads from across the region joined the deliberations through video conferencing, ensuring wider participation and alignment at the field level.
The interactive meet was aimed at streamlining communication between the Bank’s Cluster Offices and Private Enterprises to ensure smooth and effective implementation of the High Density Plantation Scheme on the ground. Emphasising the importance of stakeholder collaboration, the Bank designated two officers as Nodal Officers for the scheme, who will act as single-point contacts to inform, guide, clarify and handhold the Private Enterprises and farmers during various stages of implementation.
The Bank also decided to organise joint awareness and facilitation camps along with the PE’s at cluster and zonal levels to sensitise farmers about the significant benefits of the High Density Plantation Scheme and to promote wider adoption of the initiative.
Addressing the participants, GM Rakesh Magotra said, “Our ultimate goal is the growth of the economy, and J&K Bank sees immense potential in the High Density Plantation Scheme. If implemented in its true spirit, Kashmir can even emerge as one of the largest apple-producing regions in the world.”
He further emphasised the need for collective efforts, stating, “It is important for all stakeholders to work in tandem to expedite high density plantations on the ground and bring the desired transformation. We believe in a multi-stakeholder approach and welcome inputs and feedback from all concerned to further strengthen the scheme.”
Highlighting the critical role of Private Enterprises, he added, “Private Enterprises are the important stakeholders and key drivers of the High Density Plantation initiative, as they are working tirelessly at the grassroots level to make the scheme a success.” Assuring them of the Bank’s continued support, he reaffirmed the Bank’s commitment to facilitate smooth execution of the scheme.
During the session, GM Rakesh Magotra gave a patient hearing to the concerns and suggestions raised by the Private Enterprises and assured them that the feedback would be duly considered to make the implementation of the High Density Plantation Scheme more efficient, farmer-friendly and impactful.
Earlier, while initiating the deliberations DGM Aneet Kanwal Singh said, “The High Density Plantation Scheme is a transformative initiative for J&K’s horticulture sector, and close coordination with Private Enterprises is vital to translate its objectives into tangible outcomes on the ground.
The Private Enterprises appreciated the Bank’s proactive initiative and expressed their willingness to work in close coordination with the Bank’s clusters and branches for successful implementation of the scheme.
