New Delhi, Sep 12: Union Health Ministry on Tuesday said President Droupadi Murmu will launch ‘Ayushman Bhav’ campaign through a virtually on September 13.
The ‘Ayushman Bhav’ campaign, initiated by the Ministry of Health and Family Welfare is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country. This groundbreaking initiative builds upon the success of the Ayushman Bharat program and signifies a paradigm shift in healthcare services.
The campaign, which will be implemented during the ‘Seva Pakhwada’ from September 17 to October 2, embodies a whole-of-nation and whole-of-society approach, said Union Health Minister Dr Mansukh Mandaviya.
The Ayushman Bhav campaign is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in the rural and urban areas. Its core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind, said Mandaviya.
The Ayushman Bhav campaign is aligned with the vision of creating ‘Healthy Villages’ and ‘Healthy Gram Panchayats,’ laying the foundation for achieving Universal Health Coverage in the country. Panchayats that successfully saturate the health schemes will earn the prestigious title of ‘Ayushman Gram Panchayat’ or ‘Ayushman Urban Ward,’ symbolizing their dedication to equitable healthcare provision, Union Health Ministry said.
Mandaviya highlighted the importance of the Ayushman Bhav initiative for all states and UTs. He stressed upon the states/UTs to organize Health Melas in the Health and Wellness Centres every year and urged every medical college to hold a Health Camp at the block level. He emphasized that this would ensure that patients getting screened at the Health Melas can access timely treatment at the Health Melas.
