KISHTWAR, OCTOBER 17: Deputy Commissioner Kishtwar Pankaj Kumar Sharma today chaired a review meeting to assess the overall progress under Mission YUVA in the district, covering all major parameters and its four pillars—Culture, Credit, Capacity and Connectivity (4Cs).
The meeting focused on accelerating implementation, strengthening youth mobilisation, improving credit facilitation, enhancing entrepreneurial capacity and expanding market access for local entrepreneurs.
The Deputy Commissioner reviewed the progress achieved across various parameters and issued a string of directions to the Assistant Commissioner Revenue (ACR), Sub-Divisional Magistrates (SDMs), banks, and staff of the Small Business Development Unit (SBDU) and Business Help Desks (BHDs) to ensure effective implementation of the Mission and timely achievement of the prescribed targets.
The Deputy Commissioner directed the DPM JKRLM, AD Employment and the Mission YUVA team to ensure that all Lakhpati Didis are covered during Udyam Jagriti Camps to enhance their awareness and participation in entrepreneurship-related initiatives. The concerned BHDs were instructed to update the list of Lakhpati Didis on a daily basis to facilitate systematic monitoring and ensure comprehensive coverage of eligible beneficiaries.
Emphasising the need for stronger grassroots mobilisation, the Deputy Commissioner directed to further activate YUVADOOTS to mobilise applications under Mission YUVA. The ACR and concerned SDMs were instructed to ensure effective mobilisation of eligible youth and strengthen the outreach of the Mission across the district. The Assistant Director Employment was also directed to coordinate with the respective Assistant Commissioners Development (ACDs) to ensure the activation of YUVADOOTS and their effective engagement in application mobilisation.
To strengthen capacity-building initiatives and improve access to entrepreneurial training, the Assistant Director Employment proposed the identification of new institutes for hybrid training at Bounjwah, Drabshalla, Palmar and Mughalmaidan. The proposed centres aim to expand the reach of training programmes and facilitate greater participation of aspiring entrepreneurs from these areas, enabling them to acquire the skills required to establish and sustain their enterprises.
The Deputy Commissioner directed the Assistant Director Employment to prescribe daily, weekly and fortnightly targets for SBDU and BHD staff and ensure regular monitoring of their performance. He stressed the importance of accountability, efficient application processing and timely achievement of targets, directing the concerned officials to adopt a focused and result-oriented approach towards the implementation of Mission YUVA.
With a view to improving application quality and strengthening market connectivity, the DC emphasised the need to reduce the number of cases being auto-forwarded and increase the onboarding of local stores and products on the Open Network for Digital Commerce (ONDC). The initiative is expected to enhance the digital visibility of local businesses, expand their market reach and create better opportunities for entrepreneurs to promote and sell their products.
The Deputy Commissioner further directed the ACR and all SDMs to conduct weekly review meetings with BHDs and banks to monitor the progress of Mission YUVA cases and ensure timely disposal of pending applications.
The review meetings will focus on identifying bottlenecks in credit facilitation, expediting the processing of cases and reducing bank pendency to ensure timely sanction and disbursement of loans to eligible beneficiaries.
The meeting was attended by Additional Deputy Commissioner Pawan Kotwal; Assistant Commissioner Revenue Idrees Lone; SDM Dr. Mohd Ashraf; SDM Dr. Amit Kumar; SDM. Naeem Ur Rehman Mughal; Assistant Director Employment Amit Kumar; Employment Officer, Vinod Shant; Cluster Manager, J&K Bank; SBDU staff and Business Help Desk (BHD) Leads.
